To promote and celebrate holiday home ownership across West Dorset Leisure Holidays various parks, 3 short form documentary videos were created to give viewers an authentic insight into how existing holiday home owners enjoy their time in West Dorset.

The Strategic Goal: The core strategic goal was to move prospects from interested to committed by utilizing aspirational social proof. By filming authentic owner experiences on the Jurassic Coast, the videos were designed to directly address common purchase anxieties and vividly demonstrate the emotional value of holiday home ownership, accelerating high-value sales decisions.

The Outcome: Released simultaneously across social media and targeted sales marketing channels, these documentary assets successfully delivered qualified lead generation by engaging high-intent prospects. This resulted in a significant increase in sales enquiries and firmly reinforced West Dorset Leisure Holidays' presence as a leading, trusted holiday provider in the competitive South West market.