Short, voice over led explainer videos demonstrating the various fitness classes on offer at Bridport Leisure Centre.

The Strategic Goal: As an all-important hub for health and fitness within West Dorset, Bridport Leisure Centre was focused on modernizing their operations and optimizing the customer journey. The goal was to develop a consistent online presence while making their wide range of classes more accessible and less intimidating for both new and existing customers. We aimed to reduce the friction associated with trying a new class.

The Outcome: We created a large library of 40+ individual class explainer videos designed for maximum clarity and modern appeal. Deployed across the website and facility screens, these videos successfully boosted both class visibility and measured attendance. This strategic visual asset streamlined the sign-up process, allowing the centre to efficiently meet the needs of its wide-ranging customer base and explore further avenues for growing fitness trends.