BRIDPORT LEISURE: CLASS OVERVIEWS
The Brief
A series of short, voiceover-led explainer videos designed to show exactly what to expect from the various fitness classes at Bridport Leisure Centre.
The Goal
As a central hub for health and fitness in West Dorset, the Leisure Centre wanted to make their classes feel more accessible and less intimidating. We set out to create a consistent online presence that took the guesswork out of trying something new - making it easy for both new and regular members to feel confident enough to sign up and jump in.
The Result
We built a library of 40+ individual class videos designed for clarity and a fresh, modern look. Used across their website and on-site screens, the videos have significantly boosted class visibility and attendance. By making the sign-up process smoother and more inviting, the centre is now better equipped to support its community and stay up to date with the latest fitness trends.
The Brief
A series of short, voiceover-led explainer videos designed to show exactly what to expect from the various fitness classes at Bridport Leisure Centre.
The Goal
As a central hub for health and fitness in West Dorset, the Leisure Centre wanted to make their classes feel more accessible and less intimidating. We set out to create a consistent online presence that took the guesswork out of trying something new - making it easy for both new and regular members to feel confident enough to sign up and jump in.
The Result
We built a library of 40+ individual class videos designed for clarity and a fresh, modern look. Used across their website and on-site screens, the videos have significantly boosted class visibility and attendance. By making the sign-up process smoother and more inviting, the centre is now better equipped to support its community and stay up to date with the latest fitness trends.