Bi-weekly videos exploring common myths, performance-enhancing tips, and trending topics in endurance running, cycling, and triathlon.

The Strategic Goal: As a leading provider of training plans for amateur athletes, MyProCoach needed a sustained video strategy to establish market authority and serve as a top-of-funnel lead nurturing asset that complemented their core service offering.

The Outcome: Through a relaxed, informative approach and a strict, regular release schedule, the channel has driven significant organic growth, accumulating over 28,000 highly-qualified subscribers and 1.8 million views since its inception. This consistent, high-value content successfully positioned the brand as a key voice in the endurance sports community, driving traffic back to their paid training programs.