The Brief
A bi-weekly series diving into everything from common training myths to performance tips for runners, cyclists, and triathletes. The goal was to keep the content fresh, fast-moving, and genuinely helpful for the endurance community.

The Goal
As leaders in endurance training, MyProCoach wanted a way to share their expertise more widely. We developed a consistent video strategy to help them build authority in the space, acting as a friendly "front door" for athletes who might eventually need a structured training plan.

The Result
By sticking to a regular release schedule and keeping the tone relaxed but informative, the channel has seen incredible organic growth. Since we started, we’ve built a community of over 40,000 subscribers and reached 2.3 million views. It’s been a massive success in positioning the brand as a go-to voice in endurance sports and driving steady traffic back to their paid programs.