MYPROCOACH: TRAINING PLANS
The Brief
As the second-largest endurance coaching platform in the world, MyProCoach needed a high-energy campaign to launch their major new line-up of training programs for the season.
The Goal
The goal was simple: turn interest into enrolments. We took the trusted, authoritative voice we’d already built for their YouTube channel and sharpened it for a paid ad campaign. We needed to grab attention quickly in a crowded social feed and give athletes a clear reason to sign up right then and there.
The Result
Instead of a "one size fits all" approach - we created a range of ads tailored specifically for Instagram, Facebook, and YouTube. This focus on the details really paid off, driving a huge wave of new sign-ups while making the most of the client's ad spend.
The Brief
As the second-largest endurance coaching platform in the world, MyProCoach needed a high-energy campaign to launch their major new line-up of training programs for the season.
The Goal
The goal was simple: turn interest into enrolments. We took the trusted, authoritative voice we’d already built for their YouTube channel and sharpened it for a paid ad campaign. We needed to grab attention quickly in a crowded social feed and give athletes a clear reason to sign up right then and there.
The Result
Instead of a "one size fits all" approach - we created a range of ads tailored specifically for Instagram, Facebook, and YouTube. This focus on the details really paid off, driving a huge wave of new sign-ups while making the most of the client's ad spend.