Proudly sitting as the second largest triathlon and endurance sport coaching platform globally, MyProCoach looked to promote a new release of training programs across social channels for 2025.

With the YouTube series firmly established, the same relaxed yet informative approach was taken for this project, whilst incorporating a mix of ad specific footage and graphics alongside existing MyProCoach footage.

Being released across Instagram, Facebook and YouTube as paid advertisements - each platform had size and orientation specific versions to cater for viewing output and watch length to maximise engagement.