Proudly sitting as the second largest triathlon and endurance sport coaching platform globally, MyProCoach commissioned this project to promote a major new release of training programs for the 2025 season.

The Strategic Goal: The primary objective was to drive immediate, measurable enrolment into the new programs while maximizing the efficiency of the paid media budget. We leveraged the brand's established, authoritative tone (developed in the YouTube series) but packaged the message for immediate conversion across highly competitive social channels.

The Outcome: The final campaign consisted of a mix of ad-specific footage, custom graphics, and existing assets, deployed as paid advertisements across Instagram, Facebook, and YouTube. Crucially, platform-specific size and orientation versions were developed for each channel to maximize engagement and ensure visual quality on every device. This meticulous level of platform optimization successfully accelerated market penetration for the new programs and lowered the effective Cost Per Acquisition (CPA) across the social media campaigns.