As the UK’s largest exhibition of future technology within the mobility sector, MOVE required an event promo that matched its high-profile status, showcasing both its leading exhibitors and disruptive technology on offer.

The Strategic Goal: The objective was to create a highly effective promotional asset designed to achieve two major business goals: 1) Maximize delegate and exhibitor attendance for the following year's event, and 2) Secure future sponsorship by clearly demonstrating the event's professional and innovative atmosphere. The cool, relaxed style, combined with genuine testimonials, was engineered to reflect the cutting-edge, yet accessible, feel of the event.

The Outcome: Delivered in a range of platform-optimized formats for use across YouTube, Instagram, and Facebook, this multi-channel promotional edit successfully grew the event’s attendance to record levels in the subsequent year. This substantial growth cemented MOVE’s place as the UK’s leading and most valuable event for mobility and future technologies, providing essential evidence of market dominance for future stakeholder engagement.