Local music festival Jurassic Fields required an annual highlights video to strategically promote the event, capturing the core elements of fun, high energy, and family-friendly atmosphere that define its brand.

The Strategic Goal: The primary objective was to ensure the sustained growth and long-term viability of the non-profit event. The annual highlights video was positioned as a critical asset designed to achieve three goals: 1) Drive year-on-year ticket sales through aspirational footage, 2) Engage local sponsors and grant providers by demonstrating community reach, and 3) Reinforce the festival’s status as a major feature in the regional calendar.

The Outcome: Filmed and produced annually between 2016 and 2019, this recurring project was deployed across key social channels (Facebook and Instagram). The content successfully contributed to the consistent growth and expansion of the event year-on-year, securing its place as a major community fixture and proving its value to future funders.